This was my response to a recent profnet on viral marketing for small companies. I thought it was worth sharing.
The larger your potential audience the harder it is to make something become viral. The problem is that we all have the same base interests but our higher level interests are weird and varied. Everyone watches [...]
February 29, 2008 – 1:46 pm
I spent the morning looking at literally hundreds of websites for associations. I am working on three different websites right now for non profits and associations so it wasn’t a total waste of time. I feel strongly that they should try to take their offline networks and put them online. That way the conversation can [...]
January 25, 2008 – 8:11 pm
I have been asked this information a couple times in the last few days so I asked my buddy nelson @ SEO.com to look this up for me. I knew you could do it (ever try to put “MySpace” into your ad copy?) I just didn’t know what the actual steps were.
You can completely block [...]
December 7, 2007 – 12:56 pm
This was posted on the Advertising Design Goodness blog.
Not sure who the band is but the album is called “Doll House” and obviously the CD case becomes a doll house and you can put the band inside as paper dolls.
I had an interesting conversation with my Brother in Law - Eddie the other night. [...]
December 6, 2007 – 2:13 pm
Link Baiting is when you put something on your site for the sole purpose of getting somebody to link to your webpage. The idea is that if all of these other sites think you are good enough to link to then google should too. If google loves you then everything else in your life [...]
October 30, 2007 – 11:46 pm
This is great. This really made me laugh
Make My Logo Bigger!
I am not a designer and never pretend to be but I have spent a lot of time pushing back with clients for requests like this. I have to admit I don’t always win and there are too many websites out there that I am [...]
October 25, 2007 – 8:04 pm
So advertising platforms are generally pretty static - web, print, outdoor, radio, TV, etc. There are a lot of variations within those groups. Maybe we should call those variations “tactics”, an example of tactics on the web is you can have a banner ad, a context ad, or a text ad. Three different tactics but [...]
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