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category archive listing Category Archives: Marketing

Link baiting to win, top ten lists are for sissy’s! Digg is so yesterday.

Link Baiting is when you put something on your site for the sole purpose of getting somebody to link to your webpage. The idea is that if all of these other sites think you are good enough to link to then google should too. If google loves you then everything else in your life [...]

Let them Pee!

I am working on a web redesign project right now with a great ecommerce consultant, Sally McKenzie. It is a huge project that is supposed to be completed in 9 months but will probably take 12.  We are doing some innovative things that will make this client relevant on search engines and put them far [...]

“You were all wrong the correct answer is, the mormons”

For full disclosure I am going to say right up front that I am a mormon so I may be biased. I almost didn’t post about these because I don’t want everyone to think this is a missionary blog. I am not sure how I would categorize this blog but I think most [...]

Affiliate Marketing 101

So I am asked this question a lot. “how do you make money on the internet?” of course the answer to that is as complicated as the question “how do you make money offline?” Just like the “Real World” there are thousands of ways to make money. One of the simplest ways [...]

New Advertising Platform? No but it’s a old medium thats new again.

So advertising platforms are generally pretty static - web, print, outdoor, radio, TV, etc.  There are a lot of variations within those groups.  Maybe we should call those variations “tactics”, an example of tactics on the web is you can have a banner ad, a context ad, or a text ad. Three different tactics but [...]

Just Bought Leopard

Apple is so great at launching a product. Everyone in the world has already said that so let me just add some detail to that claim. I love that they think of details like this where you can prepurchase your software and it will arrive at your house the same day it shows [...]

Brilliant Viral Campaign

I first heard about this on the Leo Laport podcast net@nite it is a TV show called Dexter about a serial killer in Miami. Looks like it is supposed to be a dark comedy. Anyway they let you create a fake newscast that you can send to a friend customized to show that [...]

Don’t Pluck the Chicken

I didn’t have any client meetings today so I am at home. In between phone calls I could hear Jenn up in the kitchen talking to Ashton giving him the play by play about what she is doing with some chicken. He is only two so she tries to keep his brain busy by [...]