So advertising platforms are generally pretty static - web, print, outdoor, radio, TV, etc. There are a lot of variations within those groups. Maybe we should call those variations “tactics”, an example of tactics on the web is you can have a banner ad, a context ad, or a text ad. Three different tactics but all are just forms of web advertising. So this is probably a branch of the outdoor advertising tree. Outdoor advertising has been around since the beginning. If I remember correctly from my history of advertising class the first outdoor advertising was practiced by the ancient Mesopotamians they would put a muddy hand print on the door post of the hut. This meant somebody inside wanted you to come in and give them a high five. (this was also the invention of the high five) So although these guys didn’t invent outdoor advertising you have to appreciate the creativity it took to turn dirt into a medium…again.
What is this? Well they call it Street Advertising this company is based in the UK they create a stencil for you and then powerwash it onto a dirty sidewalk, wall, or street.
I thought it was a very cool idea. I don’t see it taking of in SLC where I live because just like the image, the city actually is squeaky clean.
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