What’s Hip Hapnin?

Don’t get me wrong, I realize the importance of blogs, podcasts and other forms of new media to the PR profession. But can we please talk about something else? All the PR newsletter I subscribe to (and it’s a lot) have articles discussing new media, the end of traditional PR, it’s a brave new world! Also, half of the work shops at the upcoming PRSA conference in Philadelphia are about new media. Come on folks, is our profession that boring that we can’t talk about something else? Yeah, PR will embrace new media and we had to embrace email, IM, etc. But the wheels will keep turning, I promise. I realize the irony of making this point on my blog, but please, let’s get some fresh discussion flowing and expand our thought on this lovely profession.

When I was in High school a local radio station held a mock funeral celebrating the death of alternative music. Not that it was out of style (it was actually just coming into it’s own) The point of the funeral is that “alternative” music had now gone mainstream so it needed a new name. Maybe we should have a funeral for new media. It’s certainly not new anymore so why isn’t it just called media? We should also have a funeral for “web 2.0″ but that is just because I am sick of hearing about it.

web 2.0 = websites that actually have the potential to make money

new media = media anarchy, old men in suits have lost control of the empire and they are scared.