I have been asked this information a couple times in the last few days so I asked my buddy nelson @ SEO.com to look this up for me. I knew you could do it (ever try to put “MySpace” into your ad copy?) I just didn’t know what the actual steps were.
You can completely block the use of your brand names in any Ad Text or copy. To start this process you must file a complaint with Google.Here is a link to file a complaint: Google Trademark Complaints
These are the things that Google will need to know in order to stop people from using your name in their ads:
- Name of trademark owner (Either the company or person)
- Contact info for owner (if it’s not the company)
- If the name, the design or both are trademarked
- If you have registered your trademark with the US government, or any other government (you can only block your Tradmarks in countries where we own the trademark)
If you want anyone (partners and resellers) to be an exception to the rule. you can add their google id or login email to your account. (I am not totally clear on what this takes)
It is important to remember that this is only referring to using your name in ad copy. Google is not saying that if some joker writes a blog post about how “Walmart sucks” that it isn’t going to show up in a search for Walmart
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