This was posted on the Advertising Design Goodness blog.
Not sure who the band is but the album is called “Doll House” and obviously the CD case becomes a doll house and you can put the band inside as paper dolls.
I had an interesting conversation with my Brother in Law - Eddie the other night. We were talking about how CD’s seem very old fashioned and outdated and we are embarrassed to buy them for people. Everyone uses iTunes but a download isn’t that fun to give. The problem is there isn’t a replacement for the CD.
vinyl>8track>cassette>CD>…
mp3’s are amazing but how do you give away something digital? So if the record companies are going to keep selling us old fashioned crap they could at least give me an incentive not to steal it. Don’t just sell me a disk for $20. I got in my car, I drove to the store, make it an experience. If all I wanted was the music I would jump on a torrent site and download the whole album for free in 10 minutes. Make me want to buy it because it is cool. Don’t force me to buy it because it’s the law.
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