You know it’s nice when your heals click
We recently moved from Divinci Draper (great central location) to Divinci Cottonwood (nicer larger office). We were all talking about what made our new office space better. Melissa made the observation that when you are a girl you know you are in a nice building when your heals click as you walk in. This struck me as profound for some reason. It is a simple thing but really ads to the “brand” of the building.
- Have you noticed that laminate floors look the same but don’t sound as nice as real wood?
- Have you noticed that nice cars have a different sound when you close the door than my Mazda?
- Jen pointed out today that she doesn’t like to work at starbucks because they make it too noisy. I bet that noise is part of the brand.
- Your Ipod makes a nice comforting click when you do something.
- Leather sounds “rich” when you sit on it
- Did you know Harley Davidson trademarks the sounds of it’s bikes?
Sounds are an important part of the user experience. It seems like I knew this once before but I just realized it again.
